Shruti, Sonam and Ankita, the founders of Maati Living

OUR STORY

Three women.
One idea.

Maati Living started with a fairly simple question: can we bring better, more thoughtful products into everyday life without making things complicated?

Our backgrounds are quite different. But we all enjoy discovering good products, understanding how they're made and finding better ways of doing things.

So, we're giving this a shot. Starting small. Learning along the way. And building Maati Living one product at a time.

OUR VISION

Making conscious living simpler.

We don't think you need to change your whole life to live more consciously. Sometimes, it starts with something as simple as choosing a natural soap, a handmade product or an everyday alternative that creates a little less waste. We want to make those choices easier to find.

OUR OBJECTIVE

To make better choices a little easier.

We're building Maati Living as a place where you can discover natural, handcrafted and thoughtfully made products without having to spend hours looking for them. We'll keep exploring, learning and finding makers we believe in.

THE PEOPLE BEHIND MAATI LIVING

Meet
the founders.

Portrait of Shruti
Co-founder

Shruti

Finance is my world. I've spent years working with businesses and entrepreneurs, helping them understand numbers, funding and the practical side of making a business work.

At Maati Living, I'm the one asking, “Does this actually make sense?”, from sourcing and pricing to finding the right people to work with.

Portrait of Sonam
Co-founder

Sonam

I'm an engineer turned technology professional, with experience in software development and training.

At Maati Living, I bring curiosity, creativity and a problem-solving mindset to building something meaningful — always asking, “How can we make this better?”

For me, innovation isn't just about building something new — it's about making something that truly matters.

Portrait of Ankita
Co-founder

Ankita

With a postgraduate degree in education and a love for teaching little children, I've learned to appreciate creativity, patience and the beauty in everyday moments.

At Maati Living, I help shape product ideas and choices, focusing on creating thoughtful, practical products that bring warmth and meaning to everyday living.

OUR APPROACH

We ask a few questions before we say yes.

01What is it made of?

02Who made it?

03How is it made?

04Will we actually use it?

And most importantly,would we buy it for ourselves?

If the answer feels right, it might just find a place at Maati Living.

OUR PROMISE

We're figuring
it out too.

We're not here to tell you that we've found the perfect way to live sustainably. We haven't.

We're learning as we go, asking questions, discovering amazing makers and making better choices where we can.

And we'd love for you to come along.

A SMALL BEGINNING

Find something
thoughtfully chosen.

We're starting small: discovering products, meeting makers and building Maati Living one product at a time.

Explore the shop